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Arhetüübid turunduses

02/04/2019

Arhetüübid turunduses Kuula: https://feeds.soundcloud.com/stream/586923099-marketingi-instituut-turundusraadio-271.mp3 Kirjeldus: Tänaseks saatekülaliseks on Siim Pütsepp (Bränd Munk). Ta on mees, kes aitas varasemalt saatekülaliseks olnud Priit Kallase ettevõttel Iglucraft luua brändiloo läbi arhetüüpide. Saates tutvustab Siim arhetüüpide teooriat läbi Eesti õllemaastiku, millised üldse on levinumad arhetüüpid turunduses ning mille järgi võiks turundaja valida arhetüübi, mille järgi brändi lugu kujundama hakata….

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Arhetüübid turunduses

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