Business storytelling

Business storytelling



Saade on inglise keeles! // Show is in English!

Our guest today is Steve Rawling from UK, who has a long term BBC experience and will explain us everything about business storytelling.

What is the main difference between business storytelling and fairytales?
What are the similarities?
What type of stories would a business need?
How to construct a story?
What makes a good business story?
When should a company tell its stories? How often should a company change its stories?

Length 37.47